An Award Winning AI driven Digital Agency

Build a Brand Story
Australia Believes In.

One high-impact PR campaign for Alfresco Blinds’ new website launch. Over 10.4K online impressions.
We don’t just chase mentions; we capture immediate buyer attention.

Book a Free Strategy Call

See Real Results

Why Serious Australian Businesses Choose Digital PR

Paid ads stop the moment you stop paying. Digital PR builds authority that compounds. When your business appears in The Australian, 9News, or the ABC, buyers don’t need convincing, the credibility is already done for them. We place Australian businesses in the publications their customers actually read, and we do it with precision, not press release spam.

Australian businesses trust us to put their story on the front-page.

We Place Strategically

Digital PR is not about blasting press releases to hundreds of journalists. It is about knowing who covers your beat, what angle they need right now, and positioning your business as a timely, credible source. That precision is exactly why our targeted placements land while other generic pitches fail to connect.

Strategy Before Outreach

Before approaching journalists, we audit your brand, competition, and media footprint. We identify high-impact story angles, target publications aligned with your buyers, and optimize timing for maximum pickup. Every piece of outreach is deliberate, targeted, and built around what editors actually want to publish rather than what you want.

Why Businesses Lose
On Digital PR

The Real Cost of
Ignoring Digital PR

Your competitors are being quoted in major publications right now. Every article they appear in is a trust signal your business didn’t earn. Every journalist relationship they own is a door permanently closed to you. The cost isn’t just missed coverage, it’s the customers who chose them because they looked more credible.

Invisible Businesses Don’t Win Premium Clients

Premium buyers rarely Google unknown brands. Instead, they choose businesses they have seen, read about, or heard validated by trusted sources. Without a strong media presence, you remain completely invisible to high-value, premium clients, the exact buyers who are willing to pay the absolute most.

Your Competitors Are Owning the Narrative

While you’re waiting to be discovered, your competitors are being interviewed, quoted, and featured. Every publication placement builds a moat of credibility around their brand. You are not just losing visibility. You are actively funding their authority by staying silent.

Choosing the Right Digital PR
Approach for Your Business

PR Channel	Best For	Timeframe	Authority Impact	Buyer Trust Signal
9News Feature Placement	Mass market brand credibility	Immediate on publish	Very High	Very High
The Australian	B2B, finance, professional services	1–3 weeks lead time	Very High	Very High
Sydney Morning Herald	Consumer and business audiences	1–3 weeks lead time	Very High	High
ABC Coverage	Thought leadership, public interest	2–4 weeks lead time	Exceptional	Exceptional
Ogilvy Australia	Campaign-led brand storytelling	Ongoing partnership	High	High
Press Release Distribution	Broad media outreach	Immediate	Medium	Medium
Media List Targeting	Journalist relationship building	Ongoing	High	High
Crisis Communication	Reputation protection	Immediate (emergency)	Critical	Critical
Campaign Management	End-to-end PR coordination	Ongoing	High	High

Best For

Mass market brand credibility

Timeframe

Immediate on publish

Authority Impact

Very High

Buyer Trust Signal

Very High

Best For

B2B, finance, professional services

Timeframe

1–3 weeks lead time

Authority Impact

Very High

Buyer Trust Signal

Very High

Best For

Consumer and business audiences

Timeframe

1–3 weeks lead time

Authority Impact

Very High

Buyer Trust Signal

High

Best For

Thought leadership, public interest

Timeframe

2–4 weeks lead time

Authority Impact

Exceptional

Buyer Trust Signal

Exceptional

Best For

Campaign-led brand storytelling

Timeframe

Ongoing partnership

Authority Impact

High

Buyer Trust Signal

High

Best For

Broad media outreach

Timeframe

Immediate

Authority Impact

Medium

Buyer Trust Signal

Medium

Best For

Journalist relationship building

Timeframe

Ongoing

Authority Impact

High

Buyer Trust Signal

High

Best For

Reputation protection

Timeframe

Immediate (emergency)

Authority Impact

Critical

Buyer Trust Signal

Critical

Best For

End-to-end PR coordination

Timeframe

Ongoing

Authority Impact

High

Buyer Trust Signal

High

Not Sure Which PR Channels
Your Business Should Be Targeting?

Book a free strategy session and we will map your media landscape, identify the publications your buyers read, and tell you exactly where one placement will move the needle fastest.

Book a Free Strategy Call

Every Publication.
One Accountable PR Strategy.

News Placements on Australia’s Most-Read Platforms

Your buyers read 9News, The Australian, The Sydney Morning Herald, and the ABC daily. A verified placement in these trusted mastheads drives significantly more buyer confidence than a year of social media posting. We position your business directly within the publications Australians trust most, actively building sustainable authority and credibility.

Premium 9News Coverage And Strategic Advertising

9News reaches millions of Australians daily across broadcast and digital channels. We secure editorial coverage and manage advertising placements on the platform, giving your business a dual advantage: earned trust through news content and paid reach via targeted ad placements. For businesses needing rapid visibility, 9News delivers scale and impact.

The Australian: National Business Authority

The Australian is where business decision makers, investors, and senior executives read the news. A placement here signals to every single buyer in your market that you are a serious, credible operator. We pitch stories to editorial teams across business, technology, finance, and professional services, positioning your leaders as trusted industry authorities.

The Sydney Morning Herald: Consumer and Corporate Reach

The Sydney Morning Herald commands a massive readership in Australia, spanning consumer, business, and lifestyle audiences. We place feature articles, expert commentary, and business profiles that reach buyers across multiple intent stages, from research to action. This comprehensive coverage converts readers to leads with an unmatched, highly powerful credibility advantage.

Australian Broadcasting Corporation

ABC coverage carries a level of public trust that no paid media channel can ever buy. When your business is featured by the ABC, whether in written digital content, radio commentary, or online news, it signals immense credibility. We position clients as public interest voices that journalists want to feature.

Ogilvy Australia: Brand Storytelling at Scale

Partnering with Ogilvy Australia, we elevate campaigns beyond basic media placement into deep brand narratives. For brands seeking a sustained public presence, we combine strategic communications, creative positioning, and earned media into a cohesive, long-term authority play.

Strategic Media List Builder Tool

Generic PR outreach does not work. Our Media List Builder gives you instant access to a database of fifteen thousand verified Australian journalists, filtered by specific beat, publication, geographic location, and influence score. Stop guessing who to pitch. Target the exact journalists who cover your industry in trusted local publications.

Press Release
Builder

A poorly written press release destroys your credibility with the journalists you need most. Our AI assisted Press Release Builder combines professional templates with intelligent writing tools to produce release ready copy that matches high editorial standards, leads with the right hook, and gives journalists exactly what they really need.

Campaign
Management

Digital PR without comprehensive management is a missed opportunity. We run end to end PR campaigns with full tracking of media pickups, coverage monitoring across syndications, and clear ROI analytics that connect earned media to commercial outcomes. Track which placements generated traffic and built search authority.

Crisis
Communication

When a story breaks against your business, the first forty eight hours determine whether the narrative is yours or someone else’s. Our crisis communication service provides immediate response strategy, emergency media alerts, and real time monitoring across every channel. We help you control the message and protect your brand reputation.

We Know Your Industry.
Not Just Your Keywords.

Million Hits has run SEO campaigns for businesses in industries ranging from
retail and trades to professional services and healthcare.

How We Earn Coverage
That Actually Converts

Business and Brand Audit

01

Before we approach a single journalist, we need to understand your business from the ground up: your positioning, your competitors, your existing media footprint, and the story angles that genuinely have editorial merit. Coverage built on a weak story angle wastes relationships. We find the angles worth pitching before we pitch anything.

Business and Brand Audit

01 Media Strategy and Publication Mapping

02

We map your target publications against your buyer profile and commercial objectives. Not every publication is the right fit for every business. We identify where your buyers actually consume news, which journalists cover your beat, and which placement will generate the fastest commercial return; then we prioritise accordingly.

Media Strategy and Publication Mapping

02 Story Development and Angle Creation

03

Journalists don’t want press releases, they want stories. We develop the story angles, expert commentary hooks, data-led narratives, and human interest elements that make your business genuinely publishable. We position your founders, executives, and subject matter experts as the most credible and quotable voices in your sector.

Story Development and Angle Creation

03 Targeted Journalist Outreach

04

Using our database of 15,000-plus Australian journalists, we identify and pitch the right contacts with personalised, editorial-quality outreach. No generic emails. No mass distribution. Every pitch is tailored to the journalist’s beat, their recent coverage, and the angle most likely to earn a response because journalists remember who wastes their time and who doesn’t.

Targeted Journalist Outreach

04 Coverage Monitoring and Syndication Tracking

05

When coverage runs, we track every placement, syndication, backlink, and mention across print, digital, and broadcast. We capture the full reach of every piece of earned media, including the secondary and tertiary publications that pick up and republish the original story, so you see the complete picture of your PR investment.

Coverage Monitoring and Syndication Tracking

05 ROI Reporting and Commercial Attribution

06

Monthly reporting connects media placements to commercial outcomes: traffic spikes, referral visits, backlink acquisition, lead volume changes, and direct enquiries attributed to coverage. You see the actual business impact of every placement, not just a clip file of mentions. We review results, refine angles, and brief the next round of outreach based on what performed.

ROI Reporting and Commercial Attribution

06 Ongoing Media Relationship Building

07

The most valuable asset in Digital PR is not a single placement; it is the journalist relationship that produces repeated coverage across multiple news cycles. We maintain and develop ongoing relationships with the journalists and editors most relevant to your industry, so your business becomes the first call they make when they need an expert source on your beat.

Ongoing Media Relationship Building

07

Results We’re Proud
To Put Our Name on

From SEO to web design to Social Media to digital PR,
here’s what happens when strategy meets execution.

ALFRESCO
BLINDS CO.

Alfresco Blinds Co is Melbourne’s leading experts in all things window coverings.

+175%

Increase in overall
website users Year
on Year (YOY)

+175%

Increase in overall
website users Year
on Year (YOY)

+175%

Increase in overall
website users Year
on Year (YOY)

SEO

Web Design

Digital PR

ALFRESCO
BLINDS CO.

Alfresco Blinds Co is Melbourne’s leading experts in all things window coverings.

+175%

Increase in overall
website users Year
on Year (YOY)

+175%

Increase in overall
website users Year
on Year (YOY)

+175%

Increase in overall
website users Year
on Year (YOY)

SEO

Web Design

Digital PR

ALFRESCO
BLINDS CO.

Alfresco Blinds Co is Melbourne’s leading experts in all things window coverings.

+175%

Increase in overall
website users Year
on Year (YOY)

+175%

Increase in overall
website users Year
on Year (YOY)

+175%

Increase in overall
website users Year
on Year (YOY)

SEO

Web Design

Digital PR

Digital PR for Australian Businesses
in Every Major Market

We secure national and local coverage wherever you are based.

A Decade of Proven Results

This is what years of doing it seriously looks like.

Mainland
Australian Scale

From our Melbourne base to ambitious businesses across the states.

56 Diverse
Industries Mastered

Proven growth frameworks customised for every business sector

AI-Powered
Growth Architecture

Replacing vanity traffic metrics with real and data-driven conversions

The Numbers Behind the Work.

Across SEO, web design, digital PR and app development, here’s what a decade of focused execution looks like.

313+

Clients served
across Australia

10+

Years of industry experience

100%

Client delivery & satisfaction rate

72+

Projects delivered
every year

Recognition That Means Something.

These awards come from independent industry bodies.
We didn’t vote for ourselves.

Best SEO Agency in Melbourne of 2026

– by Evergreen Awards

Best Web Development Agency

– by Best of Best Review

2026 Global Recognition Award

– by Global Recognition Award

Frequently Asked Questions
About Digital PR

How quickly will I see media coverage after we start?

Timeline depends on the publication and the story angle. Press release distribution and news site placements can go live within days. Feature articles and editorial placements in major mastheads like The Australian and the SMH typically require one to three weeks of lead time from pitch to publish. ABC placements involve a longer editorial process and are driven by news relevance. We set clear expectations at the strategy stage so you know what is realistic and when. Crisis communication is treated as a same-day priority regardless of publication.

Is Digital PR better than paid advertising for my business?

They serve different functions and the most effective businesses use both. Paid advertising generates leads while the campaign runs. Digital PR builds credibility that persists long after the article is published, and earns high-authority backlinks that improve your SEO rankings at no ongoing cost per click. A placement in The Australian or the ABC will continue driving trust and inbound traffic months after it runs. Paid ads stop working the moment the budget stops. We recommend a coordinated approach and we can show you exactly how earned media amplifies your paid spend.

What kinds of businesses actually get covered by major Australian publications?

Any business with a genuinely newsworthy angle, like a strong data point, a counterintuitive expert view, a significant business milestone, a timely response to a trending topic, or a compelling human story. Publications don’t care about your product features; they care about what your business means to their readers. Our job is to find and develop that angle. We have placed businesses from professional services and finance to construction, healthcare, and technology. If there is a story worth telling, we will find it and frame it for the right publication.

What is the Media List Builder and do I get access to it directly?

The Media List Builder is our proprietary tool that gives you access to a database of over 15,000 verified Australian journalists, filterable by beat, publication, location, and influence score. Depending on your service tier, you can access the tool directly to build and export targeted media lists for your own outreach, or we use it on your behalf as part of our managed PR service. Either way, it eliminates the guesswork of finding the right journalist and replaces it with targeted, data-driven outreach that dramatically improves pickup rates.

What does the Press Release Builder actually do differently from just writing a press release?

Most press releases fail because they are written for the business, not the journalist. Our Press Release Builder combines AI-assisted writing with professional editorial templates built around what mastheads actually want to publish. It structures your release with the right hook, the right quote placement, the right angle framing, and the right call to action for editorial pickup. The output reads like a journalist wrote it, which is exactly why journalists don’t rewrite it or bin it.

What will Digital PR actually cost me?

Digital PR services at Million Hits start from $2,500 per month for managed outreach and campaign coordination, with publication placement fees varying based on the target masthead and content format. We scope your specific requirements before you commit and we will tell you upfront what is achievable at your budget. We do not take on clients whose budgets cannot produce meaningful results in their market. You will know exactly what you are paying for and what you should expect in return before a single dollar is spent.

How quickly will I start seeing results from PR?

Digital press release distribution and 9News ad placements can go live and generate traffic within the first week. Major editorial placements, like SMH, The Australian, ABC, typically take one to three weeks from pitch acceptance to publication. The authority and SEO benefits of those placements compound over months and years, not just in the week they run. By the end of month two, you should have at least one significant placement live and measurable commercial impact from the referral traffic and brand searches it generates.

I’ve worked with a PR agency before and got a clip file and nothing else. Why is Million Hits different?

We hear this constantly. The difference is commercial accountability. We don’t measure success in clips, we measure it in traffic, backlinks, lead volume, and inbound enquiries attributable to coverage. Every placement is tracked. Every campaign report connects media coverage to business outcomes. If a coverage round is underperforming commercially, you hear it from us first along with exactly what we are adjusting. We are not interested in producing impressive-looking clip files for businesses that are not growing as a result.

Do I have to sign a long-term contract?

We work on three-month initial terms. That is the minimum time needed to build journalist relationships, develop story angles, secure meaningful placements, and show you the commercial impact. After the initial term, we move to monthly arrangements. We do not lock clients into twelve-month contracts to conceal underperformance. If our PR work is building your authority and driving enquiries, you will not want to leave. That outcome is our only retention strategy.

What happens if something goes wrong and I need crisis PR immediately?

Crisis communication is a dedicated service with a separate emergency response protocol. If you are an active client and a story breaks against your business, you have immediate access to our crisis team, not a Monday morning callback. We activate real-time monitoring, draft your response narrative, manage journalist enquiries, and advise on timing and channel strategy within hours. For businesses not yet on retainer who face an immediate crisis, contact us directly and we will assess whether we can assist on an emergency basis.

Can Digital PR work alongside my SEO strategy?

Not only can it, it supercharges it. Every placement in The Australian, the SMH, the ABC, or 9News earns a high-authority backlink pointing to your website. Those backlinks are the single most powerful signal Google uses to determine your search rankings. Businesses that combine Digital PR with SEO build organic visibility faster than either discipline alone, and they do it with the kind of editorial-quality links that Google’s algorithm values most and that no link-building tactic can replicate. We manage both in-house at Million Hits, which means your PR and SEO strategies are coordinated from day one.

How do I know if my current PR activity is actually performing?

Ask your current agency three questions. First: which specific placements drove measurable traffic or enquiries in the last ninety days? Second: what backlinks have we earned and what is their domain authority? Third: how has our share of media voice in our industry changed since we started? A PR agency earning its fee will answer all three with specific data. An agency primarily billing you will talk about relationships, pipeline pitches, and coverage that is “in progress.” Numbers are the only honest answer.

We Already Have an In-House Marketing Team. Why Would We Need You?

Your in-house team knows your business. We know 15,000 Australian journalists by name, beat, and what they published last Tuesday. Media relationships are not built overnight and they are not built by people who pitch the same journalists once every six months. We slot in alongside your existing team as the specialist function they do not have, delivering the media access, the editorial credibility, and the placement infrastructure that takes years to build internally. You keep control of your brand. We open the doors your team cannot knock on yet.

What If My Business Is Not Well Known Enough to Get Covered?

Unknown businesses get covered in major Australian publications every single week. Journalists do not care about your brand recognition. They care about whether your story serves their readers. A first-year financial planning firm with a sharp data point about superannuation trends is more publishable than a twenty-year-old brand with nothing new to say. Our job is to find the angle in your business that editors cannot ignore, and every business has one. If we take you on as a client, it is because we have already identified what that angle is.

Your Competitors Aren’t Waiting.
Neither Should You.

Book a free, no-obligation strategy session with our team. We’ll audit your current digital presence and show you exactly where your biggest growth opportunities are.

Book a Free Strategy Call

No lock-in contracts. No sales pitch. Just strategy. Australian Owned & Operated.

Services ❯

Build a Brand StoryAustralia Believes In.

Why Serious Australian Businesses Choose Digital PR

Australian businesses trust us to put their story on the front-page.

We Place Strategically

Strategy Before Outreach

Why Businesses LoseOn Digital PR

The Real Cost of Ignoring Digital PR

Invisible Businesses Don’t Win Premium Clients

Your Competitors Are Owning the Narrative

Choosing the Right Digital PR Approach for Your Business

Not Sure Which PR ChannelsYour Business Should Be Targeting?

Every Publication. One Accountable PR Strategy.

News Placements on Australia’s Most-Read Platforms

Premium 9News Coverage And Strategic Advertising

The Australian: National Business Authority

The Sydney Morning Herald: Consumer and Corporate Reach

Australian Broadcasting Corporation

Ogilvy Australia: Brand Storytelling at Scale

Strategic Media List Builder Tool

Press Release Builder

CampaignManagement

Crisis Communication

We Know Your Industry. Not Just Your Keywords.

How We Earn Coverage That Actually Converts

How We Earn Coverage That Actually Converts

Business and Brand Audit

01

Business and Brand Audit

01

Media Strategy and Publication Mapping

02

Media Strategy and Publication Mapping

02

Story Development and Angle Creation

03

Story Development and Angle Creation

03

Targeted Journalist Outreach

04

Targeted Journalist Outreach

04

Coverage Monitoring and Syndication Tracking

05

Coverage Monitoring and Syndication Tracking

05

ROI Reporting and Commercial Attribution

06

ROI Reporting and Commercial Attribution

06

Ongoing Media Relationship Building

07

Ongoing Media Relationship Building

07

Results We’re Proud To Put Our Name on

ALFRESCOBLINDS CO.

+175%

+175%

+175%

SEO

Web Design

Digital PR

ALFRESCOBLINDS CO.

+175%

+175%

+175%

SEO

Web Design

Digital PR

ALFRESCOBLINDS CO.

+175%

+175%

+175%

SEO

Web Design

Digital PR

Digital PR for Australian Businesses in Every Major Market

A Decade of Proven Results

Mainland Australian Scale

56 Diverse Industries Mastered

Build a Brand Story
Australia Believes In.

Why Businesses Lose
On Digital PR

The Real Cost of
Ignoring Digital PR

Choosing the Right Digital PR
Approach for Your Business

Not Sure Which PR Channels
Your Business Should Be Targeting?

Every Publication.
One Accountable PR Strategy.

Press Release
Builder

Campaign
Management

Crisis
Communication

We Know Your Industry.
Not Just Your Keywords.

How We Earn Coverage
That Actually Converts

How We Earn Coverage
That Actually Converts

Results We’re Proud
To Put Our Name on

ALFRESCO
BLINDS CO.

ALFRESCO
BLINDS CO.

ALFRESCO
BLINDS CO.

Digital PR for Australian Businesses
in Every Major Market

Mainland
Australian Scale

56 Diverse
Industries Mastered

AI-Powered
Growth Architecture

Frequently Asked Questions
About Digital PR

Your Competitors Aren’t Waiting.
Neither Should You.