Alfresco Blinds Co
SEO Performance
Case Study
Agency
Million Hits
Industry
Blinds, awnings & shading
Service Offered
Website Design | Ongoing SEO
Timeframe
January – August 2026
Business Intro
A Melbourne window-covering specialist building visibility across product, local and comparison searches.
Alfresco Blinds Co supplies blinds, awnings, shutters, curtains and outdoor shading solutions to Melbourne customers, with an Epping presence documented in the August report.
The campaign combines helpful product content, on-page optimisation, local business listings and ongoing search reporting. April provides the starting snapshot; August shows how the reported rankings and discovery channels developed.
Outdoor blinds
Indoor blinds
Motorised blinds
Awnings
Plantation shutters
Sheer curtains
Roof systems
Market Position
The reports position Alfresco Blinds Co around practical buying advice, product comparisons and Melbourne-specific service searches. This case study focuses on documented SEO activity and outcomes between the two supplied reporting snapshots.
Page 1 Rankings
0 0
April to August 2026
Search Impressions
0K 0K
Google Search Console
August Page 1 Coverage
0%
12 of 64 tracked keywords
Client Requirements
Campaign priorities reflected in the reports: broaden organic visibility and help customers find the right products.
Stage
01
Expand search coverage
Build visibility for commercially relevant blinds and awnings terms, strengthen existing rankings and create content for categories with limited search presence.
Stage
02
Connect discovery to enquiries
Improve the path from search results to useful product information and contact pages, while monitoring search traffic and engagement through GSC and GA4.
Documented scope of work
Content & on-page SEO
Product guides, comparison articles, headings, FAQs and internal links.
Local SEO
Business listings and consistent business contact information.
Content distribution
Off-site posts, bookmarks and Q&A activity.
Navigation improvements
Blog, Testimonials and FAQs menu access documented in August.
Performance reporting
Manual keyword tracking, Google Search Console and GA4.
Launch publicity
April press release announcing the redesigned website.
Target Audience
Homeowners researching privacy, light control, weather protection and motorised convenience.
Target Demographics
Melbourne homeowners
The published guides address buyers comparing outdoor blinds, day and night blinds, curtains and motorised options. The content supports product selection before an enquiry.
Epping and surrounding suburbs
August evidence shows visibility for Epping-specific searches. Doreen, Mernda and South Morang are proposed targets in the report’s September localisation plan.
Questions shaping the content
Which blinds suit my home?
Motorised or manual?
How do the products compare?
Who installs blinds locally?
How do I care for curtains?
Device Behaviour Breakdown (August GSC Data)
| Device | April clicks | August clicks | August impressions |
|---|---|---|---|
| Mobile | 713 | 643 | 72,801 |
| Desktop | 479 | 463 | 155,426 |
| Tablet | 36 | 27 | 2,443 |
Challenges
Challenge
01
Visibility without enough clicks
Impressions rose from 225K to 231K, while clicks fell from 1.23K to 1.13K. Rounded CTR stayed at 0.5%, keeping titles, descriptions and search intent alignment on the improvement list.
Challenge
02
Volatile broad keywords
August records declines for Motorised Roller Blinds Melbourne, Drop Arm Awnings, Roman Blinds Melbourne and Dual Roller Blinds against the previous month.
Challenge
03
Gaps in category coverage
Eight August tracking entries remained labelled “Not in Top 20”, including Blockout Blinds, Custom Blinds and Holland Blinds. Dedicated landing pages were recommended.
Challenge
04
Different search experiences
Localised searches and AI citations offered additional visibility, but those observations must be distinguished from exact-match organic positions for broader terms.
Challenge
05
Measurement comparability
GA4 organic sessions rose substantially between the reports. The supplied snapshots do not establish identical tracking configuration or prove that SEO alone caused the increase.
Challenge
06
Enquiry outcomes not confirmed
April recorded 9 form starts, which indicate the beginning of a form interaction. Completed enquiries, qualified leads and sales are not supplied for a reliable before-and-after comparison.
Mockups of Our Work
A responsive website presence across desktop, laptop and mobile views.
Google AI Overview
Motorised Roller Blinds Melbourne
The August screenshot shows Alfresco Blinds Co among the sources for a motorised roller blinds search.
ChatGPT
Motorised blinds recommendations
The supplied ChatGPT capture includes Alfresco Blinds Co in its Melbourne supplier recommendations.
Google Map Pack
Drop Arm Awnings
Alfresco Blinds Co appears first in the supplied local results capture for this query.
Localised Search
Indoor Roman Blinds in Epping
The Epping-specific query surfaces the business at the top of the supplied local Places results.
Local + Organic
Dual Roller Blinds in Epping
The screenshot documents second place in the Map Pack and third organically for the localised installation query.
AI Assistant
Exterior Window Shades in Epping
The supplied Gemini capture lists Alfresco Blinds Co among local showrooms and suppliers.
Strategy and Challenges -
Technical Execution Detail
Content structure & internal links
The April guides describe structured headings, FAQs, product information and links to related pages. The Day and Night Blinds article is reported as having schema markup applied.
Track discovery across channels
August GA4 records 30 AI Assistant sessions with a 43.33% engagement rate. This is a reported channel classification; the reports do not disclose the complete attribution setup.
Navigation & category coverage
Menu access was expanded to Blog, Testimonials and FAQs. Four category-focused articles were published or refreshed to support the site’s product coverage.
Match the query to the service area
Roman Blinds and Dual Roller Blinds show stronger results for Epping-specific queries than for the broad terms in the tracking table. This informed the proposed suburb-page strategy.
Results
Three times as many reported Page 1 rankings, alongside mixed click performance and a newly reported AI traffic channel.
Page 1 rankings
Search impressions
Search clicks
Reported organic sessions
| Metric | April 2026 | August 2026 | Change |
|---|---|---|---|
| Keywords tracked | 62 | 64 | +2 terms |
| Page 1 rankings | 4 | 12 | +8 · +200% |
| GSC impressions | 225K | 231K | +6K · +2.7% |
| GSC clicks | 1.23K | 1.13K | −100 · −8.1% |
| GSC average CTR | 0.5% | 0.5% | Unchanged (rounded) |
| GSC average position | 24.2 | 25.8 | 1.6 positions worse |
| GA4 organic search sessions | 103 | 1.47K | ≈14.3× reported sessions |
| GA4 AI Assistant sessions | Not reported | 30 | Newly reported channel |
Selected keyword changes: April → August
| Keyword | April position | August position |
|---|---|---|
| Canvas Awnings | Not in Top 20 | Page 1 |
| Window Awnings | Not in Top 20 | Page 2 |
| Window Awnings Melbourne | Page 2 | Page 1 |
| PVC Outdoor Blinds | Page 2 | Page 1 |
| External Blinds Melbourne | Page 2 | Page 1 |
| Motorised Outdoor Blinds | Page 3 | Page 1 |
| Curtains And Blinds Melbourne | Page 5 | Page 3 |
| Patio Blinds | Page 4 | Page 3 |
| Motorised Roller Blinds Melbourne | Page 1 | Page 2 |
| Roman Blinds Melbourne | Page 5 | Page 10 |
| Dual Roller Blinds | Page 8 | Page 10 |
August momentum: previous month → August
Canvas Awnings
Two-page rise in the August report.
Window Awnings
Entered the Top 20 in August.
Folding Arm Awnings
Seven-page recovery in August; April was also Page 4.
Curtains And Blinds Melbourne
Two-page rise in the August report.
Conclusion
From 4 to 12 Page 1 rankings.
Between the April and August snapshots, Alfresco Blinds Co expanded its reported Page 1 coverage, reached 231K search impressions and recorded 30 sessions in a newly reported AI Assistant channel.
The next stage is to improve click-through performance, strengthen localised product pages and measure completed enquiries consistently. Those priorities connect the campaign’s broader visibility to outcomes the business can assess.
WHAT THE DATA SAYS
Three times the Page 1 rankings.
More opportunity to turn visibility into clicks.
By August, Alfresco Blinds Co’s Page 1 keywords grew from 4 to 12, while impressions reached 231K. Clicks eased from April’s 1.23K to 1.13K, with CTR holding at 0.5%. The next focus is clear: turn broader search visibility into more website visits.
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