Content is the core digital advertising services, so knowing, the benefits of good content is vital. So, how can we tell when a piece of content is worthy or not? To answer this question, first, we should understand the purpose of ‘content marketing’ as an advertising stream. Content marketing is a strategic marketing approach that concentrates on creating and distributing relevant and consistent content to attract and retain targeted audience and, ultimately, enhance transactional activities with the customer. Content might be the crux of different advertising services but ‘content marketing’ has its kettle of fish.
Setting Realistic Goals and Metrics that Aligns with Your Business Goals
Content just for sake is never going to be effective. The purpose should be clearly defined when it comes to creating content, or else it is a waste of time. The purpose of the content will also, determine how you measure its success. There are four essentials to know before creating a piece content.
Why are you creating the content?
Why – should be the core of your content and forms the basis of answers to the questions that follow. Are you creating the content for building brand awareness? Is it to convert your leads? Is it for improving your brand authority? Whatever you choose, there will be a different metrics for measuring the affectivity of content. At this stage, you should establish the metrics you will use to measure your content.
Who is your target audience?
Your audience should be the next area of focus. You should create content that speaks with differentiated groups within your target audience. Identify which segment you want to capture with each particular content piece. This ensures that the right people will be attracted to your content and their attention will be retained.
What is your expectation from your audience?
Once you detect that your audience is engaged with your content, try to establish the action that you want your audience to take after reading your blog post, watching your video or seeing your social post? Do you want them to read another article? Do you want them to download a brochure? Do you want them to make a purchase? Knowing the next action that your audience takes in the next step that you point them in the right direction while creating the content.
What should your audience do with the content?
Finally, think about your audience to do with the content. Do you want them to share it on social media? Do you want them to forward it in an email? Do you want them to text it to a friend? Identifying what you want your audience to do with the content will allow you to make it clear and easy for them to do so once you create and share the content. Once you understand the purpose, it’s time to check out the statistics surrounding your content’s performance. Google Analytics helps you in doing this! Using a tracking code duplicated across all pages of your website, Google monitors and displays on its portal.
In modern-day, with a hike in startups, digital marketers are in great demand. Most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing a sound Search Engine Optimization strategy for startups, creating content with the keywords your customers are searching is wrong. A Million Hits we follow eight steps which ensure that a comprehensive SEO strategy.
Step 1: Keywords the heart of SEO, but not your first step to an organic growth plays anymore. To start, compile a list of about ten short words and terms associated with your product or service. Use Google’s Keyword Tool to identify their search volume and come up with variations that make sense for your business. Associate these topics with popular short-tail keywords, but don’t dedicate individual blog posts to these keywords. These keywords are simply too competitive to rank highly on Google if you’re starting to optimize your website for search.
Steps 2: Use subtopics or webpage ideas for explaining a specific concept within each larger topic you identified in Step 1. Plug these subtopics into your keyword research tool to identify long-tail keywords on which to base each blog post. Together, these subtopics create a cluster. So, if you have ten pillar topics, they should each be prepared to support a cluster of five to 10 subtopics. This SEO model is called a “topic cluster,” and modern search engine algorithms depend on them to connect users with the information they’re looking for.
Step 3: Build Pages for Each Topic by using your keyword to determine how many different pillar pages to create. Ultimately, the number of topics for pillar pages should coincide with the number of different products, offerings, and locations your business has. This makes much easier for your prospects to find you in search engines no matter what keywords they use.
Step 4: Blogging is an incredible way to rank your keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not have a blog, set one up. This is where you’ll elaborate on each subtopic and start showing up on Google.
First, don’t include the long-tail keyword more than three or four times on the page. Google doesn’t consider exact keyword matches as it used to. In fact, too many instances of your keyword mean “keyword stuffing.” This penalizes your website and drops your rank.
Second, link out to the pillar page you created on this topic. You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article.
Once you publish each blog post, link into it from the pillar page that supports this subtopic. Find the point in your pillar page that introduces this blog’s subtopic.
Step 5: Try to Blog Every Week to Develop Page Authority. It’s precious to write tangential topics you’re customers care about to give your website authority in the eyes of Google. This will cue Google to pay extra attention to your domain as you add content to your primary topics.
Step 6: Create a Link-Building Plan
The topic cluster model is your way forward in Search Engine Optimization this year, but it’s not the only way to get your website content to rank higher once it’s been created. Link-building is the process of attracting inbound links (also called “backlinks”) to your website from elsewhere on the web.
Step 7: Keep track of Latest SEO News & Practices. Like other marketing landscape, SEO is ever-evolving. Staying on top of current trends is a difficult task, but multiple online portals can make it easy for you to stay on top of SEO news & modifications that may impact your website and your SEO strategy.
Step 8: Track your time and effort involved in Search Engine Optimization. There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success.
Since the dawn of SEO, we satisfied our desire to rank first on search engines with keyword-based content according to the relevant products & services. Many companies have expanded how they deliver high-quality content to their viewers in a bid to boost the visibility of their site in search engines. However, one of the most underutilized forms of content is video. The benefits of putting videos on your site provide a content that eyes and search engines both like it. You might have heard that people are asking to put videos on your site. That doesn’t mean the video is responsible for ranking.
The reality is a little different. Videos are not good search engine fodder like keywords, although you can improve the rankings of your website by significant margins. Today’s algorithms based search engines are more customer friendly than website friendly. The content that is loved and shared by us is more chances to rank higher in search engines than keyword-based content. The proof of the pudding is felt while eating it, that’s why if videos are embedded into the search results, they are always above major video sites, like that of YouTube, Vimeo, etc. It is fast becoming the most consumed form of digital media and, if you haven’t yet considered video for your marketing strategy, you are falling far behind.
That’s why videos have become very important for SEO and widened digital marketing success. That doesn’t mean your SEO will suffer if you don’t have and start recording videos for use. It’s just for information that more than one of your competitors is taking advantage of video. There are many benefits of videos for SEO and digital marketing in general.
Following are some of them:-
Half of the consumers who watch online videos accept the fact that it helps them make confident purchasing decisions.
People who watch videos stay on a site longer on average.
Web video traffic is expected to rise in the coming years with internet flow becoming faster and cheaper.
Studies show that web pages with videos have significantly higher average time on site than those without videos.
YouTube is the second to its own elder brother Google, regarding search engine.
Videos allow you to drive branding and build trust. They’re like a commercial advertisement but cheaper.
Don’t expect a video, sitting on your site to do you much good from an SEO perspective, unless you help it along a bit. You should make the video like this.
Put a nicely keyworded label or short description of the video
Include a long description, again with good keywords.
Try to use keywords in the video’s filename & URL.
Create links, on your site and other famous websites, to the video page, using keywords and the term video in the link.
You can include video content in your sitemap.
Lastly, allow others to embed your video into their sites as this helps in creating backlinks to the video. If you are looking for making and placing a video on your site, then consult a reputed SEO organization now.
The Planet Earth is in a state of dramatic technological transition. We are becoming more and more dependent on apps on a regular basis. Inevitably, the time spent in front of user interfaces of various software has increased significantly. We have become choosy, too as the internet has given us options at a click of a button. It’s the quality of our experience alone that dictates our choices and preferences. Most organizations brainstorm with the same question. How do we make life simpler, easier, enjoyable, and more meaningful to our existing customers and acquire more customers? Gone are the days of dedicated customers.
We decided to exhibit our clients why user experience matters. We were aware of the competition our client was battling at the time. We examined the websites of our client to find their strengths and weaknesses from a user experience perspective. The purpose of the experiment was simple and clear. To observe, study, and measure the users’ behavior, reaction, response, and experience while they interacted with the websites. We employed the principles of ergonomics to interpret the findings and identify the areas of improvement in design and enhance the interaction of our client’s website.
We had successfully drawn our client’s attention to the fundamental question: Is the website helping you to gain more customers and improve the market share? To us, a simple acknowledgment and recognition of the value of discipline often accorded low priority to the software design models mattered more than anything. We wanted to prove that user experience is not just an optional, but an ability of a product to free up the precious time of its users so that they can spend it on better and wonderful things like watching TV with family, etc.
The purpose of an ITES should be to know its users, their needs, likes, dislikes, habits, compulsions, limitations, aspirations, etc. And, to offer them exactly what they need. Many apps have simplified their interaction with customers to such a degree that submitting a case file is as pleasurable as snapping a photo and sharing it with a doctor by the click of a button. Even a 10% improvement in a company’s customer experience score can translate into more than billion of revenue.
In today’s digitized world, attention spans are increasingly shrinking, where users decide to ‘quit’ or to ‘read more’ in the first three or four seconds of their engagement with an interface. Learning is an intuitive process with little dependency on human cognitive capacity, engaging and compelling experience alone is the secret to customer retention. After all, this is about winning our clients and making good things happen for them. We at Million Hits have the witness to groundbreaking innovations in designing the interface and interaction of a website. Interfaces have become behavior-oriented and person-centered and Interactivity is minimalistic. Communication is accomplished through visuals.
You might be interested in creating content that has got more utility value for your website. Everyone keeps on generating ideas for more customer retention. Have you ever noticed the common factor of all websites with a large user base? Youtube, Facebook or Whatsapp they are all made up of basic color red, Blue and Green. Did you find out something? Some leading brands like McDonald’s, KFC, Coca-Cola, Honda, etc.
constitute of Red Color. Makes any sense? Yes, you guessed it right. Our eyes are more sensitive to red followed by blue and green. All other colors are recognized with a little bit of effort. The color of your website plays a significant role in soothing the eyes of your viewer.
Choosing a suitable color for your website in the designing process is considered one of the most important elements but is always overlooked. After many efforts to retain the traffic, we understand the importance of color. Psychologists have revealed after extensive clinical trials that people are susceptible on a subconscious level to color impressions, and over 30% of acceptance or rejection of a website depends on this very fact. Selection of the color can generate a positive impact to the visitor. We all know that as long as the visitor stays, the more is the chance for making them for deciding a favourable action, towards the common objective of the organization.
The easiest way for selecting color combinations or palettes is using the color wheel and applying the principles of analogous, complementary, monochromatic and triad color harmonies as stated in the picture below.
Earlier there were only 12 colors identified by mixing in specific concentrations. There are millions of colors and naming them all and remembering the names is impossible, that’s why color models were invented for helping us to describe colors.
The right color palette for your website depends on following factors:
Understanding the theory behind colors is not the same as choosing a strong color palette. Let’s start with what you know.
Branding – Established business, can start with background colors that are on brand and slowly introduce new colors on your website.
Audience: Chosen colors must convey the emotions of your brand.
Trend: Keep a constant watch on the color trends, which gives you insight into what’s latest. It helps you in creating an excellent looking website.
Emotional: Consider the emotional response you want people to have with your content.
Balance: Think about color harmonies, when deciding on a color palette with a primary color. Then layer your palette. Darker colors will be seen first that carries more visual weight, after which you can work back to lighter colors.
You should be careful while using too many colors, as it causes eye fatigue and overwhelms your customers. Introduce new experimental colors in small quantities for reducing the risk of rejection.
We decided to exhibit our clients why user experience matters. We were aware of the competition our client was battling at the time. We examined the websites of our client to find their strengths and weaknesses from a user experience perspective. The purpose of the experiment was simple and clear. To observe, study, and measure the users’ behavior, reaction, response, and experience while they interacted with the websites. We employed the principles of ergonomics to interpret the findings and identify the areas of improvement in design and enhance the interaction of our client’s website.